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What is Google Merchant Center?

by Jul 16, 2021Blog, Digital Marketing, Merchant Center

The main objective is to allow users to submit the information of the products (brand, type of product, Product ID, price, description) through a data feed so that they can be used in publicity campaigns that are shown in the relevant searches.

By using these announcements in your selling strategy along with other channels, you can increase the visibility of your products, and also help to increase the number of clicks on that product. Would you like to improve the position of your products with Google Merchant Center? 

First, let’s start with answering two questions…


What are Google Shopping Ads?


Google Shopping Ads often appear within a search query for a product in Google. These ads are effective because they show a high-quality image on the product listing, along with the price of the product. These product listing ads appear at the top of the search engine listings making them extremely visible. 

What is Google Merchant Center?

Google Merchant is a digital platform that allows you to create Shopping ads for Google, Youtube, and other Google partner sites. 

Launched in 2010 together with Google Shopping, Google Merchant Center allows merchants to upload and update information about their products. The product information includes pricing and availability. The updated data is then displayed in relevant Google Shopping ads and search queries. 

With Google Merchant Center everything about your shops and products is available to customers when they search on Google. 

Here are 6 things you can do with the Google Merchant Center 


1. Upload accurate product information

The merchant center helps you provide up-to-date and accurate information about your products. This information includes price and availability.

2. Reach customers across Google

You can show products to potential customers across paid and unpaid channels by choosing to upload your info into surfaces across Google, Shopping Actions and other Google services. 

3. More Insights 

Get holistic reports to understand how you’re doing across your programmes linked to Google Merchant Center. You can find insights on pricing, merchandising and more to drive your business strategy. 

4. Sell Your Products Globally 

With a reach of over 90 countries, your products can go globally! You can set up multi-country feeds in the Google Merchant Center to start showing your inventory to potential shoppers all around the world. 

5. Highlight Promotions 

Did you know 40% of global shoppers say they use Google to find the best deal? Use the Google Merchant Center to set up promotions for your Shopping ads. You can set up a site-wide promotion applicable to every product on your site, or restrict the promotion to select products. 

6. Dynamic Remarketing for Retail 

Remarketing allows you to show ads to your past site visitors and customize those ads based on the section of your site people visited. With dynamic display ads for retail, you can take this a step further and display dynamic remarketing ads with specific product information that is tailored to your customer’s previous site activity.

Does Google Merchant Center Cost Anything?

Using the Google Merchant Center is completely free! 

Creating an account is free, but you’ll have to pay for ads. 

You can choose between two payment methods:

  • Cost per Click (CPC). With this method, you pay a certain amount of money every time a potential buyer clicks on one of your ads. 
  • Cost per engagement (CPE) With this method you are charged every time a user “engages” with an ad. This includes expanding a collapsed ad, viewing an ad for more than 10 seconds, scrolling an ad, and tapping on an ad. 

In conclusion, Google Merchant is a valuable tool that will help your customers find more information about your products. Our follow-up post will take you through the step-by-step process for setting up Google Merchant. The key to success with Google Merchant is to take time to optimize your use of it. 

Would you like to improve the position of your products at Google Merchant or Google Shopping? At OrbitWeb we are ready to assist you and offer you the best solutions! Contact us today! 

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