GOOGLE ADS QUESTIONNAIRE

1. Let's get started!

Tell us a bit about yourself.

a. Your Full Name*

b. Email address*

c. Phone number*

2. Now, tell us about your business.

a. What is your company name?*

b. What is your business address?*

c. Are you the contact for billing/invoicing?*

YesNo

d. What is the name of the person that we can contact for billing/invoicing?*

e. What is your billing contact's email address?*

f. What is your billing contact's phone number?*

g. What is your website URL (your domain name)?*

For example: orbitweb.ca

h. If you have a specific page on your website that you'd like us to use for your campaign, indicate the URL below.

For example: orbitweb.ca/web-design

i. How many years have you been in business?

For example: 0-6 months, 5 years, etc.

j. Do you have a Google My Business page?*

YesNoI'm not sure

Now, let's gather some basic information for your campaign.

3. Call Tracking Receiving Phone Number*

What local phone number can we forward your paid phone calls to?

4. Would you like to do Google display remarketing?*

YesNoUndecided

5. What would you like your monthly online marketing budget to be?*

6. Are there specific days of the week or times of day that you would like your ads to show on Google?

For example: Weekday evenings and Saturday afternoons

7. What are the primary products and/or services that your business provides?

Alright, now let's learn about your customers.

8. Which geographic areas would you like to target with your Google advertising?

Please provide a detailed list by country, region, city, postal/zip code. Indicate if there are there any areas that you would like to allocate a higher budget to.

9. Can you provide any additional information about your target customers?

For example: age, gender, interests, etc.

10. What competitive advantage can you offer new customers?

For example: price, product selection, location, promotions, service

Now we'll need some information for your ad copy.

11. List specific keywords or phrases you would like your ads to appear for.

12. List specific keywords that you would NOT like your ads to appear for.

13. What specific message(s) and/or promotions would you like in your ads?

For example: Free Quote, 80% Off, Same Day Delivery, Emergency 24/7 Service, etc.

Let's get some final details.

14. Have you employed SEO or SEM before?

YesNoNot Sure

15. Who are your competitors?

16. Please provide any positive write-ups, awards, reviews, or rankings from third-party sources.

For example: Better Business Bureau, Consumer Choice Award

17. Is there any other information you'd like to provide us to help your campaign succeed?

For example: My current site is not optimized for mobile and tablet users.