SEARCH ENGINE MARKETING SOLUTIONSPay Per Click - Google Ads
Search Engine Marketing
You’ve probably heard of Google Ads before (it used to be called AdWords)
Google Ads offers a way to reach and persuade potential clients helping you Increase Sales and Drive More Business When people are searching for products or services like yours.
Search Engine Marketing can work for almost any type of business. But it requires time, knowledge and money, and if not done right, it can easily take your money and you don’t get anything in return, fortunately, Google Ads offers ways to measure ROI, unlike traditional marketing channels.
Note that we’re not advocating that you do SEM instead of other marketing activities. On the contrary, Search Engine Marketing Campaigns are designed to expand your existing business into the Digital Space.
If you’ve never used Google Ads before or if you’re wondering whether or not is a worthy investment, consider this:
✅SEM is Way Faster Than SEO (Organic Results)
✅You Can Beat Your Competitors
✅Google is in Everyone’s Pocket
Grow Your Business
How does SEM help you?
Place your ads in front of a targeted audience
The effectiveness of AdWords ads lies in the methodology used to segment the market. With AdWords, your website will receive traffic only from people who are interested in acquiring their services.
Measure the effectiveness of your campaigns
Contrary to other traditional advertising methods, advertising through Google Ads allows you to analyze the behavior of your campaign AT ALL times. This way you will know if people are responding positively to your ad and most importantly if you are investing your money correctly.
It’s all about quality traffic.
The results offered by the Google Ads advertising service are so effective that you can place your ad on the first pages of Google searches, from the first days of the launch of the campaign.
Get to know how to beat your competition!
If you own a local business and you start exploring the AdWords world, while your competition still has no clue what AdWords is, that places you ahead of the competition. Ultimately you are attracting most of the potential customers towards your business. In the case of your competition also having a campaign, AdWords will let you analyze your campaign in order to improve it or to see if you need to take a different course of action.
SEM To-do list
Structure your campaigns
Research your keywords
Use optimized landing pages
Track calls and conversions
Create your Ads
Carefully manage your bids
Manage negative keywords
Analyze reports on campaigns
Split test and optimize
Knowing your audience will make the process a whole lot easier. Truly knowing your customer will help set up the targeting settings correctly and achieving better results. Our team will structure your campaign in the right way, we will analyze Google Analytics data and adjust settings depending on what might be slowing down the process of generating leads. Split testing on the ad copy and design allows us to narrow down what content will attract more clients; we’ll test out different options and see what works best.
Paid Search Ads are complementary to your other marketing efforts. Remarketing is an especially powerful way to use Ads to target people who have shown an interest in your business!