Let’s compare Google Universal Analytics to GA4!

by Y.Espinal | Apr 29, 2022 | Analytics, Google

Let’s compare Google Universal Analytics to GA4! With the sunsetting of GA4, OrbitWeb is comparing both Google Universal and GA4. Let’s check it out! Right off the bat, GA4 looks different than Universal, but aside from the aesthetics, GA4 is a fundamental...

6 Key Features in the New Google Analytics 4

by Y.Espinal | Apr 18, 2022 | Analytics, Google

6 Key Features in the New Google Analytics 4 Let’s talk about the Google Analytics 4 Property As you are aware the industry and regulatory landscape is changing and user expectations are rising. Quick Overview It’s no secret there is immense change...

Google Sunsets Universal Analytics in 2023

by Y.Espinal | Apr 7, 2022 | Analytics, Google

Google Sunsets Universal Analytics in 2023 Google has introduced an all-new version of Google Analytics to help businesses succeed. This version is designed to meet the evolving measurement standards emerging across platforms and audiences. Google Analytics 4 is...