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Why Website Speed is Important in 2022
A visitor's first impression of a website and business is influenced by its speed. By adding multiple features, information, and capabilities, developers and testers aim to make a website aesthetically pleasant and functional. However, if these features or the content...
Let’s compare Google Universal Analytics to GA4!
With the sunsetting of GA4, OrbitWeb is comparing both Google Universal and GA4. Let’s check it out! Right off the bat, GA4 looks different than Universal, but aside from the aesthetics, GA4 is a fundamental redefinition of analytics and how data is collected....
6 Key Features in the New Google Analytics 4
Let’s talk about the Google Analytics 4 Property As you are aware the industry and regulatory landscape is changing and user expectations are rising. Quick Overview It’s no secret there is immense change and end-user privacy is top of mind. ...
Google Sunsets Universal Analytics in 2023
Google has introduced an all-new version of Google Analytics to help businesses succeed. This version is designed to meet the evolving measurement standards emerging across platforms and audiences. Google Analytics 4 is flexible, scalable, and it's built to keep up...
8 Reasons why professional PPC management can improve your ROI
PPC (pay-per-click) advertising is the fastest way to generate more traffic, leads and sales from your website. Our PPC management has consistently produced successful, data-driven campaigns for our clients. That's because our PPC management strategy is always...
How to Hire a PPC Ad Agency – A Brief Guide
How to Hire a PPC Ad Agency - A Brief Guide Perhaps you are looking to partner with a PPC Ad Agency for the first time or looking at replacing your existing partnership; there are a few things to consider before embarking on a new relationship. Is your...
5 PPC Trends to Watch Out for in 2022
5 PPC Trends to Watch Out For In 2022 In our years as a PPC Ad Agency, we are pretty aware of the power of a well-strategized PPC campaign. In 2022, pay-per-click (PPC) marketing remains the best way to grow your business. However, what worked for PPC campaigns...
Marketing Managers Looking to Outsource PPC Campaigns – Here are 5 Things You Should Know
Marketing Managers Looking to Outsource PPC Campaigns - Here are 5 Things You Should Know Most marketing managers do not hire a PPC agency initially. They tend to try freelancers or try to do it themselves most of the time. As a marketing manager, your department...
A Brief Guide To Using Google Ads for Shopify
A Brief Guide To Using Google Ads for Shopify Selling products from a Shopify store requires getting noticed by as many people as possible. This means you have to make sure your ads are in front of many potential consumers. Google Ads is one of the most powerful...
8 Mistakes to Avoid with Your Google Ads Campaign in 2022
Google has dominated the search engine market, maintaining a 92.47 percent market share as of June 2021. Google Ads placed on the Google Display Network reach up to 90% of internet users. (Statista) Google Ads help businesses reach individuals who search for products...
Voice Search Trends To Watch Out For In 2022
Voice Search Trends To Watch Out For In 2022 It's no secret that tech trends are constantly changing. During the Covid-19 pandemic, many companies reactively switched their tech focus. With the onset of the pandemic, touchless technologies like voice-activated...
PPC Management – Should I Hire A Google Ads Manager?
Do you run your own Google Ads? Do you have time to regularly manage, optimize, and review your Google ads campaigns? While Google Ads are accessible to everyone with a Google account, running an ad campaign takes skill, effort, and time. A successful ad campaign...
8 Reasons Why You Should Diversify Your Campaign with SEO and PPC
Have you been working hard on your digital marketing campaign and wondering why you're still struggling to get customers online? Chances are, you are not diversifying your digital marketing strategy enough. Are you ready to boost your website's performance and see...
5 Reasons Why You Should Outsource Your Google Ads Management
Introduction Do you feel overwhelmed by PPC and Google Ads (formerly Google Adwords) campaigns? The truth is that advertising online can be complicated, especially when the world of marketing is constantly evolving and changing. The most significant contributor to the...
What is the difference between Google Ads and Google Shopping?
What is the difference between Google Ads and Google Shopping Ads? This is a great question! In this post, you will learn the difference between Google Ads and Google Shopping Ads to help you understand which is the best for your business. Google Ads...
SEO vs. PPC: Which to use for your business?
If you have developed a killer product, you're probably wondering what would be the best way to share it with as many target users as possible. The solution usually comes down to two strategies: Search Engine Optimization (SEO) or Pay-Per-Click (PPC) campaigns. You...
Order Food on Google
Ordering restaurant takeout has become the norm since the pandemic. Not only is it safer during these times, but it helps support local businesses. Google has now made the process faster, too! You can order food on Google if you have a Google Account! Let’s dive in...
The Sales Process – Infographic
Today we are going to cover what is a sales process and how to create one for your team. B2B sales efforts need structure and process. An effective sales process can boost conversion, turn more potential customers into actual customers, and ensure the sales team...