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Why Website Speed is Important in 2022

Why Website Speed is Important in 2022

A visitor's first impression of a website and business is influenced by its speed. By adding multiple features, information, and capabilities, developers and testers aim to make a website aesthetically pleasant and functional. However, if these features or the content...

Let’s compare Google Universal Analytics to GA4!

Let’s compare Google Universal Analytics to GA4!

With the sunsetting of GA4, OrbitWeb is comparing both Google Universal and GA4. Let’s check it out!    Right off the bat, GA4 looks different than Universal, but aside from the aesthetics, GA4 is a fundamental redefinition of analytics and how data is collected....

6 Key Features in the New Google Analytics 4

6 Key Features in the New Google Analytics 4

Let’s talk about the Google Analytics 4 Property    As you are aware the industry and regulatory landscape is changing and user expectations are rising. Quick Overview    It’s no secret there is immense change and end-user privacy is top of mind.   ...

Google Sunsets Universal Analytics in 2023

Google Sunsets Universal Analytics in 2023

Google has introduced an all-new version of Google Analytics to help businesses succeed. This version is designed to meet the evolving measurement standards emerging across platforms and audiences. Google Analytics 4 is flexible, scalable, and it's built to keep up...

How to Hire a PPC Ad Agency – A Brief Guide

How to Hire a PPC Ad Agency – A Brief Guide

How to Hire a PPC Ad Agency -  A Brief Guide    Perhaps you are looking to partner with a PPC Ad Agency for the first time or looking at replacing your existing partnership; there are a few things to consider before embarking on a new relationship.  Is your...

5 PPC Trends to Watch Out for in 2022

5 PPC Trends to Watch Out for in 2022

5 PPC Trends to Watch Out For In 2022 In our years as a PPC Ad Agency, we are pretty aware of the power of a well-strategized PPC campaign. In 2022, pay-per-click (PPC) marketing remains the best way to grow your business. However, what worked for PPC campaigns...

A Brief Guide To Using Google Ads for Shopify

A Brief Guide To Using Google Ads for Shopify

A Brief Guide To Using Google Ads for Shopify Selling products from a Shopify store requires getting noticed by as many people as possible.  This means you have to make sure your ads are in front of many potential consumers.  Google Ads is one of the most powerful...

Voice Search Trends To Watch Out For In 2022

Voice Search Trends To Watch Out For In 2022

Voice Search Trends To Watch Out For In 2022 It's no secret that tech trends are constantly changing. During the Covid-19 pandemic, many companies reactively switched their tech focus. With the onset of the pandemic, touchless technologies like voice-activated...

SEO vs. PPC: Which to use for your business?

SEO vs. PPC: Which to use for your business?

If you have developed a killer product, you're probably wondering what would be the best way to share it with as many target users as possible.  The solution usually comes down to two strategies: Search Engine Optimization (SEO) or Pay-Per-Click (PPC) campaigns.  You...

Order Food on Google

Order Food on Google

Ordering restaurant takeout has become the norm since the pandemic. Not only is it safer during these times, but it helps support local businesses. Google has now made the process faster, too!  You can order food on Google if you have a Google Account!  Let’s dive in...

The Sales Process – Infographic

The Sales Process – Infographic

Today we are going to cover what is a sales process and how to create one for your team.  B2B sales efforts need structure and process.  An effective sales process can boost conversion, turn more potential customers into actual customers, and ensure the sales team...