10 Reasons to Use Google Ads to Grow Your Business
If you were to ask any business owner what they need, most likely you will hear “more customers” There is always a need for leads that will turn into loyal customers.
The growth of the internet, search engines, social media, and digital devices have opened up an extensive range of channels for businesses to communicate with their customers. With a reach on average, around 3.5 billion people searching on Google daily, there is no surprise why businesses are turning to Google Ads to increase their business.
What are Google Ads?
Google Ads was previously known as Google Adwords. Google Ads is a pay-per-click (PPC) marketing platform that allows businesses to promote their products and services. Through Google Ads, businesses or brands can create online ads to reach people exactly when they’re interested in the products or services that you offer.
With Google Ads, you can promote your business, help sell products or services, raise awareness, and increase traffic to your website.
Google Ads accounts are managed online; this means that you can change your ad campaign at any time. This includes adjusting your text, settings, and budget. You can also control your own budget, choose where your ad appears, and easily measure the impact of your ad.
How does Google choose which ads are eligible?
Monetary bids are placed with Google by each business to compete for keywords or search terms relevant to them. Businesses submit their highest cost-per-click (CPC) bids. This means the maximum amount of money they are willing to pay for a user to click on an ad.
The higher the bid, the greater reach it will have and, as a result, a greater chance of a conversion.
When users search for a term or keyword that matches a business or product, Google scans its database to identify the most suitable ad to appear. This won’t necessarily be the bidder with the highest bid.
Google uses the following factors to choose eligible ads
- Quality Score
Google determines bid winners based on “quality score,” which measures how well an ad will perform. The higher the quality score, the higher the chance of it appearing more often in searches – even if a competitor is bidding higher.
Google looks at how relevant a business website and landing page are to the search terms and ads. The search terms should accurately represent what the ad is promoting. Relevant ads can help to improve the overall quality score because Google likes to provide its users with ads most appropriate to their search.
- Landing Page Experience
Google appreciates user-friendly sites and tends to avoid sites that are slow or with irrelevant search terms.
- Well-Researched Keywords
Keywords used in ads should correspond to what the user is searching for.
- Expected Click-Through Rate
Google determines whether or not your ad will generate clicks when a user enters your keyword.
So, now that we’ve covered some of the basics. Let’s look at ten reasons to use Google Ads to grow your business.
10 Reasons to Start Using Google Ads to Grow Your Business.
- Google – The World’s Leading Search Engine
How many times have you Googled something? I bet it’s countless. “Google it” is probably a term we are all familiar with by now, and many of us can admit that we head straight to Google to search for something we need to.
Google accounts for an astounding 92.47 percent market share as of June 2021. The company has expanded its services to mail, productivity tools, enterprise products, mobile devices and other ventures. This means that the reach potential for ads is HUGE.
Google has built up a reputation for being the go-to platform for paid searches.
If a potential customer is searching for a business like yours, whether locally or globally, it is almost sure they will be using Google. Ads can help you reach these customers before your competitors do.
- Google Ads Target Potential Customers At The Right Moment
The great thing about Google Ads is that each ad is targeted to reach people actively searching for a term relevant to your business.
The main difference between inbound marketing like Google Ads and outbound marketing such as television advertising is the intent.
Custom intent audiences are a Google Ads feature that allows businesses to control who sees their ads based on users’ previous activity online. In practice, you get the chance to reach people who are already searching for the product or service your business offers.
Searches that land on your website via Google are actively seeking out products or services related to your business, unlike outbound marketing, where the ads are less specifically targeted. You only pay for the cost of the click, so money isn’t being wasted on targeting audiences that haven’t shown an interest in your business or services.
- Google Ads Help Drive Traffic To Your Site or Online Store
Imagine you own a vintage purse store. You might be getting a good number of customers through the door, but how else can people find out about your business?
Thankfully Google’s broad targeting options and location extensions, local searchers can see your ads if they are targeted correctly using relevant terms. In this example, we have “vintage purses.”
In 2020, more than 17 million businesses received requests for directions, phone calls, bookings, reviews and other direct connections to their customers from Google.
- Establish Brand Awareness
Brand awareness is crucial for small or new businesses in generating new sales and establishing a place in the market.
Imagine you live in a small town with a new restaurant.
On your way to work, you walk past this restaurant every day, and people in your town begin to talk about it and ask if you have visited.
Gradually more people become aware of the new business through word of mouth, but online, how can we achieve this?
Well, building your brand awareness with Google Ads can be as simple as having your brand feature at the top of a search result.
Whether your audience clicks on your ad or not, it is still visible, so building brand awareness can be achieved by regularly featuring in your audience’s searches.
There are even retargeting options that help you advertise to those who have interacted with your business in the past or remind them to complete their purchase.
- Google Ads are Customizable
Since Google Ads are measurable, they can be monitored regularly and optimized according to results. Ads can become increasingly better targeted to increase clicks.
Testing keywords and phrases is a great way to know what does well. An example of this is targeting long-tail keywords instead of general industry keywords to gain better traffic from customers in your location.
- Reach More People on Different Platforms with Google’s Display Networks
The Google Display Network can help you reach people with targeted Display ads while they’re browsing their favourite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile devices and apps.
This allows your ads to reach your target audience when they are browsing:
- Other devices like tablets or mobile phones through apps or websites
- Specific websites or webpages
- Within specific geographic locations
- Google Ads Help You to Stay Competitive
Regardless of your industry or location, it’s likely that several of those businesses are competitors of yours.
If you want to stay competitive in a crowded market, Google Ads are certainly something to consider.
While your fiercest competitors might win on the SEO rankings in your industry, PPC ads allow you to capture the spotlight by placing bids that get your ads seen at the top of any organic rankings. This can be a great tool if you are looking to put your business on the map in a specific location or the online market.
- Google Ads – Cost-effective Form of Marketing
If you are working on a tight budget, Google Ads is a good option because there is no minimum spend for bidding.
You can start as little or as much as you wish and cap your maximum spending to stay within budget. You can also pause your campaign.
Google Ads can accommodate all-size budgets, but keep in mind that some keywords are costly.
Google’s chief economist, Hal Varian, estimates that businesses generally make an average of $2 in revenue for every $1 they spend on Google Ads.
- Google’s Analytics Helps You to Manage Your Budget
Google Ad Manager is a detailed analytic tool that can help you manage your budget efficiently while your ads are running by keeping track of your spending during each campaign. The tool includes a handy Google Analytics Integration so you can see how your ads are impacting your site traffic all in one organized dashboard.
If some of your ads are underperforming with one keyword, change it up so that you’re spending your money on more valuable, better-converting ads.
- Google Ads Get Results Quicker than SEO
Without a doubt, SEO is a great way to gain high levels of organic website traffic, but it’s a strategy that requires well-written, well-considered keywords, tested page speeds, and well-earned backlinks.
It can take months for the fruition of SEO to be seen.
Pay-per-click (Google Ads) can give you a push if you’ve got the budget. The results are quick.
Once your ad is live, Google will display it on its platform and other networks (like Youtube).
Are Google Ads Worth It?
ABSOLUTELY! Google Ads are a huge benefit to businesses of all sizes.
There’s evidence that an investment in ads with Google can help your business stay competitive, increase visibility, and ultimately drive sales.
Google is an immense platform to market your business to local and global networks, and pay-per-click is a vital strategy!
If you are looking for a way to market to your customers directly, consider ads by Google.
Get More Out of Google Ads! OrbitWeb can show you opportunities to optimize your business.